SLINGSHOT
Social game club
At Slingshot, we’ve brought back the games we grew up playing, re-creating the classics with added twists for an extra dose of friendly competition.
Slingshot is a place for people to unwind and catch up with friends. It’s anyone’s game tonight, so come in and play a good one.
TASK
Create a brand identity for Slingshot
Robert reached out to let me know he was opening a new game club and needed a fresh logo. The briefing process went smoothly, he envisioned a logo and mascot that felt playful yet mature, striking the perfect balance.
LOGO
Bold and dynamic
For the logotype, I designed a fully custom font for Slingshot, featuring sharp edges and slight arches to create a bold, dynamic look that perfectly embodies a game club. It’s complemented by a playful antler mascot, adding a touch of character to the brand.
RESULTS
Surviving a pandemic
Despite being hit by a global pandemic, Slingshot managed to stay resilient, navigating the challenges with grace and even opening a new outlet. This achievement reflects the team’s unwavering dedication and commitment to growth, even in the most challenging times. Slingshot continues to thrive, setting a high standard for success in difficult circumstances.
