JERK THINGS
Not Your Typical Jamaican Restaurant
Jerk Things is a Jamaican American restaurant.
Specializing in a menu centered around jerk seasoning.
Specializing in a menu centered around jerk seasoning.
Jerk seasoningconsist of mix of scotch bonnet peppers, extremely hot peppers.
Usually “jerk” is associated with chicken, jerk chicken. That's the primary dish that's made with this particular style of cuisine usually cooked on a grill made from a steel drum.
Usually “jerk” is associated with chicken, jerk chicken. That's the primary dish that's made with this particular style of cuisine usually cooked on a grill made from a steel drum.
TASK
Developing a new logo for Jerk Things
Shannon approached me looking for a logo design for his new Jamaican restaurant set to open in New York City. He was open-minded and ready to explore creative options, so he entrusted me with the freedom to suggest any style that would best represent his brand. It was an exciting opportunity to bring this concept to life.
LOGO
Jerk Things Signature
At the early stage of the project, I presented him with a dual-meaning logo concept, a butcher-style pork cut diagram with a hidden chicken shape integrated into the design. However, as the project progressed, he leaned towards a more simplified approach, which is the custom hand-lettering I meticulously created from scratch for Jerk Things.
