Akari Ramen
A Journey to Japan's Culinary Soul
Akari Ramen is one of authentic Japanese ramen restaurant, where every bowl is meticulously crafted to satisfy your taste buds. Immerse yourself in the rich flavors and delicate aromas as our skilled chefs meticulously prepare each ingredient with utmost precision and dedication.
Task
Create a brand identity for Akari Ramen
We were approached by Akari Ramen to develop their new logo. A new ramen restaurant in Bali. For the discovery session, we flew to Bali from Malang to meet the owner and discuss the details of the project. Initially, the owner gave all the creative freedom to us and only requested to have the Maneki-Neko (Lucky Cat Statue) included in the logo.
We then develop a mascot that is based on Maneki-Neko with customization on the wardrobe to match the restaurant uniform so that the mascot acts as a virtual ambassador for the Akari Ramen.
Results
An effective identity that captures the essence of Akari Ramen a friendly and accessible Ramen restaurant with an authentic taste.
In only 3 months since they opened the first outlet at Living World Denpasar, Bali, they got the second outlet running strong at Level 21, Bali.
The third outlet is at Living World Kota Wisata Cibubur.
