Tomica
The Tomica story started in 1970 when model cars mainly referred to imported 1:64 scale models of foreign cars or larger 1:43 scale models of Japanese cars for collectors. It was then that Tomica's founders embarked on their mission to give the children of Japan small die-cast cars based on the vehicles produced by Japan's own automobile makers. Tomica products were refreshingly different: modeled on made-in-Japan vehicles, they came in sizes that fit easily in the palm of a child's hand.
Background
This project is part of my routine practice. I myself is a die hard fan of Tomica especially the Limited Vintage edition one.
Before and After
The old logo looks too tight and too boxy feels cold and is less playful considering its main product is a toy.
The new logo takes on the connected C and A in the old logo, introducing smoother, more flowing elements to enhance its sense of dynamism and friendliness.
