NUGG
Fine dining with a good price
Nugg KSA is a modern family restaurant located in Saudi Arabia. Their specialities are fried chicken and chicken nugget. The speed of a fast food with the experience of a fine dine.
TASK
To create a brand identity for Nugg KSA
When Mohammed Al Sulaiman approached me to design his restaurant identity, he already had a clear direction of what Nugg will be. He wants Nugg to be a modern fancy restaurant that gives the customers a fine dining
experience without being worried about the bills.
LOGO
Full-custom wordmark
It will be almost impossible to convey fine dining if we use a chicken or a chicken nugget illustration as the main logo, but if we make the logo luxurious, we will not achieve the feeling of a friendly-budget restaurant. So I came up with a full custom font that is acceptable to be a fine dining experience while still accessible with all lowercase and many rounded shapes.
